A Letter to Victoria’s Secret- Update Part V- “Finding Your Voice”

It has been a little over 2 weeks since I posted my letter to Victoria’s Secret and what a crazy two weeks it has been!  I have never spoken about  Victoria’s Secret underwear more in my entire life.  🙂

Again, I don’t think I can say it enough, but thank you so much for sharing my letter.

Over these past weeks I have received hundreds of emails, tweets and Facebook messages.  Throughout them all there was a common thread- people were telling me “thank you for sharing your voice.”

Many people wrote and stated that they shared my feelings but did not know how to articulate them or even think that they would be heard– to be honest I never thought my voice would be heard either.

I never expected to be on TV stating that women are not sex objects or  that Victoria’s Secret (and others) are setting up a standard that is unattainable for young girls.

My friend and ministry colleague, Rev. Traci Siegman, wrote a blog post about my letter and wrote these wonderful and meaningful words

Rev. Dolive exercised his prophetic voice. He spoke his mind and faced culture head on. Christians are called to be prophetic and live counter-culturally. We are called to give voice to those without the power to speak. It is our responsibility as followers of Christ to continue to name the ways in which people are still held captive.

We all have the potential to speak out for what we believe in and for what we want to stand for.  As my friend and ministry colleague, Rev. Laura Phillips, told me “speak even if your voice shakes.”  While I might be one person I sent a message; I spoke up for my daughter and every other young girl.  I wanted to express my feelings about the message of beauty and sexuality that one particular company was sending.

One thing I learned through this process is that your voice matters, your voice can be heard, your voice is important and powerful.

Because of the attention that my letter has received parents now have been given a voice; parents have written me and told me that they are using my letter to start important and meaningful conversations about sexuality, marketing and beauty.

Let’s continue to use our voice to speak up for those who can not, let’s use our voice to bring justice to those who desperately need it, let’s use our voice to proclaim the goodness of God’s grace and wonderment of Christ.

Let’s use our voice not to shame people, but to empower people.

Let’s use our voice…

In Christ,

Rev. Evan

A Letter to Victoria’s Secret From a Father- Update

Words can not express how honored I am to have my letter to Victoria’s Secret read, shared and viewed so many times over the last few days.

Never in my wildest dreams did I ever think that so many people would read my letter and find something meaningful from it.   Since I posted the letter on Friday, March 22  at 6pm it has been viewed nearly 2.7 million times.  Yesterday, March 25, was the best day for the blog ever… 1.2 Million views in one day!  THANK YOU!!!!!

1.2 million

I have received emails and support  from people all over the world.

Many different news organizations and blogs have picked up my post and used it in their news story.

I have received emails and messages from teachers and professors stating that they want to use my letter as part of their curriculum – from everything from persuasive writing to business ethics.

Since I posted the letter, Victoria’s Secret released a statement on their Facebook page regarding “Bright Young Things.”  It read:

“In response to questions we recently received, Victoria’s Secret PINK is a brand for college-aged women. Despite recent rumors, we have no plans to introduce a collection for younger women. “Bright Young Things” was a slogan used in conjunction with the college spring break tradition.”

This does not, however, address the issue of using women in advertisements that overly sexualize them. VS has not addressed the issue that they are setting an unattainable standard for sexuality and beauty– THAT is why I wrote my letter.

The fact remains that when PINK was started in 2004 it was aimed for 15-22 year olds, so whether or not VS is “targeting” a younger demographic, they are already targeting 15 year olds. This is something that can not stand any longer.

According to Business Insider, the CFO of Limited Brands (the company that owns Victoria Secret) stated “When somebody’s 15 or 16 years old, what do they want to be? They want to be older, and they want to be cool like the girl in college, and that’s part of the magic of what we do at PINK.” Does this sound like a company that is NOT aiming toward a younger demographic?

I am so grateful for the response and I hope that the conversation will continue and that this important issue will be brought to light.

If you would like to contact me you can email me at evan [at] evandolive.com or by using my contact form by clicking here.

In Christ,

Rev. Evan