What A Difference 3.8 Million People Make

Two months ago today I clicked publish on a post about Victoria’s Secret Spring Break Collection called “Bright Young Things.”   The aim of the letter was to let Victoria’s Secret know (as well as whomever would listen) that I disliked their marketing to a younger demographics and how they set up an unattainable standard of sexuality and beauty.

To date the letter has been read/viewed on this site nearly 3.8 million times from all around the world.  The letter is still be read today and shared over the internet.

To date the letter has been shared on Facebook over 765,000 times, on Twitter over 5100 times, almost 100 times on LinkedIn and over 550 times on Google Plus.

I want to take this time to say thank you for everything!

Because of the exposure I received, I have begun to contribute to a few websites- the Good Men Project, Sojourners and RadicalParents.com.  I am humbled and honored to contribute to these great sites.  I will try to post my articles here whenever I can.

I have been completely overwhelmed by all of this and I all of you to thank.  Without you sharing, liking, emailing and commenting- none of this would have ever happened.

I still have not had an official response from Victoria’s Secret (and I do not expect to), but another clothing company did.

About month ago Fruit of the Loom contacted me to let me know that they had seen my letter online.  They liked it and wanted to send my daughter “age appropriate” underwear.   They sent my daughter 10 pairs!  She was so excited to get them in the mail.

Fruit of the Loom

I want to take this opportunity to say a big THANK YOU to Fruit of the Loom.  Thank you for generosity and for thinking of my daughter! (The items pictured can be found here and here.)

Thank you again!  Keep reading, sharing and liking!

In Christ,

Rev. Evan

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Sojo.net gets 10,000 signatures on Victoria’s Secret Petition

A ministry colleague emailed me and told me that Sojourners had online petition encouraging Limited Brands to stop targeting young women in their marketing campaign; they cited one of the many article written about my letter in their petition information. I was honored that they asked me to write a piece about my experiences and thought process behind writing the letter to Victoria’s Secret.

Sojourners has been petitioning Victoria’s Secret to stop objectifying young girls; they have had about 10,000 people sign their online petition.  When some one signs it an email is send to Limited Brands.  According to a follow up piece on Sojo.net (see below), Victoria’s Secret has given them the same standard answers.  Catherine Woodiwiss, the author and Associate Web Editor of Sojourners, writes

This statement about “Bright Young Things” — what Sojourners has always made clear was a campaign, not a line — does not address Sojourners’ central concerns over reinforcing confusion about the value of young women, to young women. Over the action alert’s charges that oversexed objectification contributes to a culture of abuse, rape, and distorted worth, Victoria’s Secret gave no comment.

Please read the articles below and consider signing the petition.

Thanks for reading and supporting me.

In Christ,

Rev. Evan


My article Link on sojo.net

Follow up article- 10,000 Emails, Victoria’s Secret Continues Business As Usual 

Consider signing the petition to tell Victoria’s Secret to stop objectifying teen girls.

Sojourners’ Bright Young– What? Campaign (via Facebook)

A Letter to Victoria’s Secret From a Father- Update

Words can not express how honored I am to have my letter to Victoria’s Secret read, shared and viewed so many times over the last few days.

Never in my wildest dreams did I ever think that so many people would read my letter and find something meaningful from it.   Since I posted the letter on Friday, March 22  at 6pm it has been viewed nearly 2.7 million times.  Yesterday, March 25, was the best day for the blog ever… 1.2 Million views in one day!  THANK YOU!!!!!

1.2 million

I have received emails and support  from people all over the world.

Many different news organizations and blogs have picked up my post and used it in their news story.

I have received emails and messages from teachers and professors stating that they want to use my letter as part of their curriculum – from everything from persuasive writing to business ethics.

Since I posted the letter, Victoria’s Secret released a statement on their Facebook page regarding “Bright Young Things.”  It read:

“In response to questions we recently received, Victoria’s Secret PINK is a brand for college-aged women. Despite recent rumors, we have no plans to introduce a collection for younger women. “Bright Young Things” was a slogan used in conjunction with the college spring break tradition.”

This does not, however, address the issue of using women in advertisements that overly sexualize them. VS has not addressed the issue that they are setting an unattainable standard for sexuality and beauty– THAT is why I wrote my letter.

The fact remains that when PINK was started in 2004 it was aimed for 15-22 year olds, so whether or not VS is “targeting” a younger demographic, they are already targeting 15 year olds. This is something that can not stand any longer.

According to Business Insider, the CFO of Limited Brands (the company that owns Victoria Secret) stated “When somebody’s 15 or 16 years old, what do they want to be? They want to be older, and they want to be cool like the girl in college, and that’s part of the magic of what we do at PINK.” Does this sound like a company that is NOT aiming toward a younger demographic?

I am so grateful for the response and I hope that the conversation will continue and that this important issue will be brought to light.

If you would like to contact me you can email me at evan [at] evandolive.com or by using my contact form by clicking here.

In Christ,

Rev. Evan