A Letter to Victoria’s Secret From a Father

An open letter to Victoria’s Secret regarding their choice to make an underwear line aimed at young teenagers. (Read about it here)


Dear Victoria’s Secret,

I am a father of a three year old girl. She loves princesses, Dora the Explorer, Doc McStuffins and drawing pictures for people. Her favorite foods are peanut butter and jelly, cheese and pistachios.

Even though she is only three, as a parent I have had those thoughts of my daughter growing up and not being the little girl she is now. It is true what they say about kids, they grow up fast. No matter how hard I try I know that she will not be the little ball of energy she is now; one day she will be a rebellious teenager that will more than likely think her dad is a total goof ball and would want to distance herself from my embarrassing presence.

I know that this is far down the line and I try to spend as much time as I can with her making memories of this special time.

But as I read an article today posted on The Black Sphere, it really got me thinking that maybe the culture that we currently find ourselves in is not helping the cause.

Recently I read an article that Victoria’s Secret is launching a line of underwear and bras aimed at middle school aged children. The line will be called “Bright Young Things” and will feature ” lace black cheeksters with the word “Wild” emblazoned on them, green and white polka-dot hipsters screen printed with “Feeling Lucky?” and a lace trim thong with the words, “Call me” on the front.”

As a dad, this makes me sick.

I believe that this sends the wrong message to not only my daughter but to all young girls.
I don’t want my daughter to ever think that her self-worth and acceptance by others is based on the choice of her undergarments. I don’t want my daughter to ever think that to be popular or even attractive she has to have emblazon words on her bottom.

I want my daughter (and every girl) to be faced with tough decisions in her formative years of adolescence. Decisions like should I be a doctor or a lawyer? Should I take calculus as a junior or a senior? Do I want to go to Texas A&M or University of Texas or some Ivy League School? Should I raise awareness for slave trafficking or lack of water in developing nations? There are many, many more questions that all young women should be asking themselves… not will a boy (or girl) like me if I wear a “call me” thong?

I want my daughter to know that she is perfect the way she is; I want my daughter to know that no matter what underwear she is wearing it does not define her.

I believe that this new line “Bright Young Things” thwarts the efforts of empowering young women in this country. “Bright Young Things” gives off the message that women are sex objects. This new line promotes it at a dangerously young age.

I implore you to reconsider your decision to start this line.

By doing so you will put young girl’s self-esteem, self-worth and pride above profits.

Sincerely,

Rev. Evan Dolive
Houston, TX


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2,835 thoughts on “A Letter to Victoria’s Secret From a Father

    • Even if it was that would still not prevent younger girls from purchasing them! You can’t be naive to think that you could make it an adult only line that only adults buy. Get real!

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  1. I am 19 and when I read this it just made me smile.I raised my little brother and sister on my own for the last 4 years and it is hard. I am also a nanny and I work with two other small childeren. So I consider myself a parent even though I am not one. I completely agree with this letter. My little brother is only 8 and he is already self conscious about his looks because he is bigger(taller and big framed) than all the other kids and they make fun of him for it. I can only imagine what middle school will be like for him. I dont want him or any other CHILD feeling like they have to dress “sexy” to impress other kids. Kids that age should be out riding bikes and worrying about a spelling test, not sex and lingerie. Promoting lingerie for a middle schooler is wrong and I dont care what anyone says. I love my kids and will look out for them at any cost and that inclueds protecting them from a bad self image and ridicule.

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  2. i think your opinion is valid and i admire that you are concerned about your daughter. While she is 3, you still have some time to worry about this 🙂 As a woman myself, I often see these types of letters and think to myself, “oh, here’s another one”. I can’t help thinking that too big of a deal is made about things like this. Girls sexualities bloom, we can’t shield them from it forever. I became a Christian in high school – and sexuality was preached to me SO often as a sin, as dirty, etc…that when i eventually did get married, i feel like i almost have a skewed relationship on sex. I certainly carry with me a trace of those old talks about how nakedness is wrong, etc. Maybe if instead I could have felt ok purchasing sexy underwear when my sexuality was blooming, I’d feel a little sexier in my body today! Obviously my comment brings in many different points but, i hope you can see what i mean. We can’t expect our girls to dress in rainbows and unicorns forever.

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  3. At the same time if you teach your child to keep her clothes on, who cares what she has on her panties. And as a parent, that’s your discretion where money goes to cover your child. I barely spend Victoria Secret money on myself let alone on some teenager. Do I like them sending those messages? Of course not, but that’s why as the parents we have to teach our children the right way to go.

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  4. It’s not Victoria’s Secret job to raise his daughter. They are a business not UNICEF. I’m sure it is very difficult to raise a child, especially with changes in social media. But what people also lack, besides forgetting to look within ourselves for self-worth rather than someones underwear, is taking responsibility for our own actions.

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  5. I’m almost certain this is unfounded. I think the good Reverend is lying, or confused. Looking at the actual VS site I don’t see anything with those slogans except the normal “all-ages/anyone-who-fits” panties. The “Bright Young Things/Spring Break” line is just beach towels and such stuff. Here’s all the official site has on display: http://www.victoriassecret.com/pink/spring-break?pageAt=all
    Every site or outraged blog I look at has no evidence at all, and their links point only to each other. “Rev. Evan Dolive” is not a source for anything but his own vitriol. NBC declined to show the underwear, but that has nothing to do with racy slogans, it’s just because of the models’ ages. Show me one single official image from VS indicating that those quoted slogans exist on underwear that is specifically being marketed as part of this line to 11-14 year-olds.
    And even if they did exist, it’s just underwear: if males are seeing your tween daughter’s undies, I suspect the damage is done:) A few sassy slogans that will only be seen by other girls at sleepovers or locker rooms doesn’t seem worth worrying about. Your daughter doesn’t get her morals from her clothing.

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  6. I work at the mall and guess what, if your little girl who you think is so innocent and perfect, wants that Victoria’s Secret bra, or anything else for that matter she is going to steal it. Or buy it in secret and wear it anyway. Now, your good little girl may really be a good little girl and may not have any interest in bras or five finger discounts (I was the latter). The point is, it doesn’t matter. There will always be something out there that promotes sex and sexiness in young kids, what matters is their upbringing, and it should be normal (not tucked away in a house with no exposure because that is not protection that is a deep wish to completely brainwash and control them) because ultimately they choose to do the right thing based off of what you taught them, no matter what is being sold.

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  7. I’M SORRY, BUT I DON’T BELIEVE IN YOUNG GIRLS WEARING VICTORIA SECRET UNDERWEAR AROUND FOR IF OTHERS SHOULD SEE WHAT THEY ARE WEARING ESPECIALLY BOYS THEN THEY WILL BE THINKING SHE’S EASY OTHER WISE SHE WOULDN’T BE WEARING THAT KIND OF UNDERWEAR. IF A GROUND WOMAN WANTS TO WEAR THEN BY ALL MEANS SHE HAS THE RIGHT TO DO THAT. AT LEAST SHE HAS A CHANCE TO STOP IT FROM BEING RAPED IF SHE CAN, BUT REMEMBER EVEN IF SHE SAYS NO AND SHE GETS RAPED THEN SHE HAS TO FACE A LAWYER THAT’S GOING TO TRY AND PROVE THAT SHE’S A STREET SLUT AND SHE WANTED IT TO HAPPEN JUST TO SAVE A NO GOOD SORRY EXCUSE FOR A MAN. A LITTLE GIRL GETTING RAPED BY A PERVERT THEN THE DAMAGE IS DONE AND THERE ISN’T MUCH WE CAN SAY TO THAT INNOCENT LITTLE GIRL TO COMFORT HER. SO PLEASE THINK THIS OVER ABOUT UNDERWEAR FOR YOUNG GIRLS.

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  8. Why isn’t this letters editor being called to be on every talk show out there! Hat’s off for a very well written and much needed letter. I only wish they would listen to morals vs profits

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  9. Okay first off, rape has NOTHING to do with provocative dress. Yes, provocative dress attracts attention. Attention is not the same as crime. Old women are raped in flannel shapeless dresses. There have been several articles stating that rapists go after shy women, and that ponytails make them easy to grab. There is an inordinate amount of girls who were molested at a younger age. It’s not about dress making a girl “easy.” Its about the fact that she’s vulnerable, often due to circumstances that can’t be helped. It makes her an easier victim, and less likely to report him. And we can’t put the responsibility of rape prevention to the physically and emotionally vulnerable. We have to prevent the potential rapists from raping by actually following through on criminal punishment, NOT shifting the blame, and properly educating boys on healthy sexuality beyond “wear a condom.”

    This and the Victoria’s secret issue are apples and oranges. What is so disturbing about this new line is not all the rape its going to “encourage,” but how it hypersexualizes girls and how it alters the way they view themselves. A desire to be attractive is understandable, but it is a horrible thing for a 13-year-old to feel that she has to compete with porn in order to feel attractive. And VS has a reputation for getting a little too close to porn in their advertising.

    Attractiveness should also include being funny, clever, strong-willed, ambitious, and generous. And I think that because our media under-emphasizes these things–and that we are so dependent on media–we are losing something huge, and worse: we are getting a generation who never had these things to begin with.

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  10. Well said Dad of 3 yo daughter. Morals, truth, respect, values…these are ALL important. However, parents must set examples as well as boundaries of what is good/bad as well as these businesses who lure our youth into worldly views. Follow the LORD GOD with ALL your heart…Resist temptation of the wicked ways of the world. Is not promoting sex/immorality onto our youth a sin/crime? Of course it is a crime/sin. Therefore, Victoria Secret is a wicked bsns that should not be gaining ANY money unless you agree to support their wickedness of selling sex at all. Many bsns make gains on selling sex which could actually come to a complete stop IF they had no customers… Hmmmmm..

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  11. Also, what world are we living in when we make victims in our society have to change their behaviors and underwear choices, not because they did anything wrong, but because we need to try and conform to the needs of criminals and abusers of our society?

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  12. It is ultimately beholden upon you as a father to instill values and self-confidence in your child. Then you don’t have to worry about the trashy marketing department at Victoria’s Secret. She will derive her self-worth based on your success in raising her, how large a role you take in her life and above all, the love you give to her freely. It sounds like you’re already a great father. Don’t ever take your foot off the gas.

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  13. Evan, while I understand your position on this issue, I personally find it as a non-issue. Don’t we have choices in what we and our children buy? Do we get more upset over girl’s undergarments, than over designer tennis shoes that boys have been killed by their classmates? Is it because now teenagers can surf websites and buy things because they have been given a credit/debit card of their own?

    The issue is not what people purchase that influences their morality, but what has been modeled by the adults around them who are their role models. Every person has to deal with peer pressure, but just because some teenage girls where underwear with the words “call me” (which happens to be a pop song right now) to a sleepover, doesn’t mean they don’t respect their bodies.

    To quote George Takai, “When was the last time the media reported what a guy was wearing when he was raped?” What people wear is a personal choice, it is a freedom we have. If we got away from knee jerk reactions, and taught our children through example, and explained why we don’t approve of certain behavior instead of just using the words. “No, because I’m your father/mother, and that’s final” then kids will think, oh, that’s why. Instead of them becoming rebellion and fighting back with “That’s not fair.”

    If the worst thing a teenage girl does is wear an embroidered undergarment while she is in your care, feel very fortunate.

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  14. As an 18 year old girl I love Victorias Secret and the cute stuff it has, but I am 18. I totally agree with what this father is saying. I know girls in 6th and 7th grade that I have heard are doing sexual things ALREADY and it makes me sick! Victorias Secret, please stick to a more mature age.

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  15. When I was in middle school I started wearing VS PINK line. I first started by wearing the bright pink sweats and shirts. By high school I had a few pairs of underwear from that section if VS- I probably even had 1 or 2 thongs as well. Throughout HS my friends and I shopped there on our own many times- my mom also took me there and bought me presents from that store for Christmas and Birthdays.

    My mother never did and still has not advocated me wearing thongs. Since middle school she has mostly let me pick my own clothing though, even my underwear. If she really had a problem with something I always had enough respect and understanding of her love for me to not wear it or really even buy it. By the time I was in Jr. High I knew what was okay to wear and what wasn’t. Sure I pushed the limits- wearing thongs for example- and my mom steered and guided me away from those choices. However the PINK line was something my friends and I chose because it was fun. We liked the colorful underwear and bras much like we liked the colorful sweatpants and sweatshirts. We weren’t wearing them to take them off and show them to guys or because they were sexy- we liked them because they were our style.

    As a 20 year old college student I can honestly say I was not corrupted by Victoria’s Secret. I go to church every sunday, I am a member of a Christian Sorority, I lead a bible study, I do well in school, I work at a camp for kids, I do charity work and I have a ton of friends. All of whom lead also wore VS as teens. I have dated guys but have never been kissed because none of those guys were worthy of my first kiss. I live 3 hours from my parents, if I wanted to I could do pretty much whatever I wanted. Wearing VS as a teen and middle schooler didn’t ruin me.

    My parents raised me to respect myself and my body. It was instilled in me that I am a child of God first and foremost- but I am also a girl living in the 21rst century who wanted to be in the cool crowd and wanted to have the cool clothing. My parents helped me through this tough situation of sexuality and that didn’t require my mom saying I couldn’t wear the underwear I wanted to. Instead she let me make my own choices and let me know what she thought of them. It wasn’t perfect and we had some fights but there would have been many more if she had just flat out said no to VS clothing.

    I don’t know how I feel about a line geared at Jr. High students from VS. I do know that I wore it when I was that age, that a lot of my friends wore it then, and that I know Jr. High girls who wear it now. I know that sexy provocative things were not what we were thinking of when we wore those panties. I know that even now I wear lace underwear from VS because its comfortable and it makes me feel feminine even if no one is seeing it.

    Maybe instead of fighting the line as a whole parents should fight what the line will include and encourage VS to market a colorful, girly, fun line of underwear that isn’t granny panties. Maybe they should encourage VS to develop a line for girls that can safely take them through that awkward period of life. The transition from a little girl into a young mature woman.

    What VS is doing now is recognizing that kids are growing up faster and they are shopping in the PINK section already. Concerned parents may not be able to stop VS by simply not supporting it though and it may cause more problems at home with young girls who just want to fit in. As a girl who wore the line in middle school I am saying that a good parent will make a much larger impact on a girl than a pair of lacy underwear.

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    • Very WELL said Amelie!!!!!!!! You should honestly think about majoring in writing of some sort if you haven’t done so already. Great response!!!

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  16. You’re right, Dad. It’s sad and scary to see that children younger and younger are being encouraged to “advertise” their alleged sexiness with their underwear. Hang in there and keep teaching good principles. You’re not alone.

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  17. If this line drops to stores … I will not allow my daughter to consider your line an option and will be forced to not purchase your lines my self ! My daughter is 8. I will share this letter. I agree with the father who posted this letter and I will repost through email, FB, I will pass this on to my co workers and little league association. I will pass this on… and on and on …. This is a disgrace to our young women of our future !!!

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  18. As a mother of two girls, i would never let them wear underwear with the words “call me” on them.. Seriously? at 13 a boy sure as hell better not be calling my house unless he has a homework question. Don’t get me wrong, i know that my girls will be exposed to a lot of stuff, but choosing what is appropriate and what isn’t appropriate is my job until i feel they are mentally ready to make those decisions. It;s my job as a parent to instill self worth and morals into my children. I hope and pray to God that I do a good job.

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  19. Thank you. I have the very same fears. I want my little girl to be respected for who she is not what she wears. I will be sharing this.

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  20. Maybe the Reverend should get his facts straight first. Firstly, “Bright young things” is not a new line, its the marketing tagline for a portion of PINK’s assortment for Spring…because guess what….it’s composed of bright colors for someone under 60!!! Secondly, they are not targeting 12 year olds. That is not their target customer age, nor is it the age that their sales come from! Lastly, don’t blame the PINK line for a lack of parental guidance. They base their assortment on what the customer is voting for….just like any other company out there. If you don’t want your 12 year old wearing their graphics, don’t let her buy them. If you can’t have the discussion with your 12 year old on what our culture has become and what it demands in their apparel, music, TV, morals and so on…guess what Rev, you’ve got bigger issues. Don’t like PINK?…take them to the Disney store. Good thing about shopping….a ton of options out there for you.

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    • Exactly I agree… PINK is a tame line of clothing. I rarely go to the VS side of the store because I love PINK. Its not targeting kids its for College girls. And you can buy sexier things at Target and Walmart

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  21. Pingback: A Letter to Victoria’s Secret From a Father | Rev. Evan Dolive | lacydelagarza

  22. Is it tasteless? Sure. But, there are other questions here. First off, how did she get to the mall (as a middle schooler) if you didn’t give her a ride? Where did she get the money? As long as she is reliant on you, you have a responsibility to monitor what she is purchasing and wearing.

    But, at the same time, you must remember. Nothing will make a teenage rebel more than KNOWING they can’t do something. You’re walking a fine line here. And, the fact is, a 15 year old girl is going to want her own freedom to choose her own style. You can’t shelter her forever. (And all of this is saying that in 13 years this company is still going to exist).

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  23. Fortunately, most 10 – 15 year old girls don’t have enough money to buy overpriced underwear, so parents of these youngsters will have much of the power to send Victoria’s Secret the message that their line is out of line. I will add, though, that I think a lot of older girls and young women would find this line flirty and cute and think that it would enhance their sex appeal to wear these items and seem younger than they really are. They might make purchases that keep the line going. (I’ll avoid getting too deep into the idea that appearing to be 15 rather than older could be considered sexy by some. That’s a different issue.)

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  24. I worked at Abercrombie and Fitch back in 1992, a company owned by the same company that owns Victoria’s Secret (The Limited). At that time, A&F was looking to revitalize its brand and so they had a team of marketers looking for the right audience. Well, we all know what happened to A&F. My grandfather would be disgusted.

    One day, the corporate hotshots, including several of The Limited’s C-level execs and marketing geniuses, visited our A&F store. They were a bunch of 20-something college whiz kids who were extremely…how should I put this…flamboyant. I’ve met the type many times before. They had bought heavily into the idea that sex sells and they were not the type to care how selling with sex would affect anything beyond the bottom line. Their views on sexuality itself were extremely liberal and “open.” Again, I know this because I was very familiar with the type of guys these were. I am fairly certain The Limited (or their current holding company) employs nimrods with a similar mindset as these folks who turned A&F from a simple Gap wannabe in the early 90s into the sex-drenched, overpriced teen phenomenon it is today. If they can get their claws into your kids before they hit their mid-teens – at which point they will have the freedom to make purchasing decisions – all the better for them. I too find it disgusting and disturbing.

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  25. This message coming from the product of an atheist upbringing.
    I understand that people may be upset that the store that advertises using half dressed 6 foot tall models is now selling to a younger age group… but provocative underwear is not what leads your children down a path of sin.

    I was a straight-A student. I went to an Ivy League school. I recently arrived back from a year in Central America where I worked with blind children (I’m serious and should be recommended for sainthood). I was a virgin until marriage. I didn’t have my first alcoholic beverage until my 21st birthday and even now I don’t drink much. I’ve worn colorful and fun undergarments since I was 12 years old [age confirmed with my mom because she got some flack from other parents who didn’t trust their children to walk around a mall by themselves.] I’ve worn thongs for years because they are more comfortable for me – men may not understand this. My chest developed early and sure, I shopped at VS. Their bras fit me really well and are consistent in store wide sizing – again, men may not understand.

    I also shopped at American Eagle and Old Navy. Do any of you realize that both of those stores have been very successfully selling underwear with provocative double innuendos for YEARS? Not just on the unseen underwear, but on t-shirts too.

    If wearing fun undergarments underneath my rather simple clothing is what I want to do then so be it. No one needs to know what I’m wearing underneath – it’s for me.

    I also have no problem with beautiful, confident woman displaying their bodies on a storefront. It’s all in good taste. No one’s nipples are showing. It’s when people see it as shameful or are embarrassed by it that we create the stigma in the first place. You DO realize that it’s all photoshopped right? Maybe let your kids know that! Would I love for these woman to be a little more realistic? Sure, of course. But that’s not something to take up with VS, that’s something to discuss with the marketing industry as a whole. Also, I’m not a skinny woman. I have curves. However, some of my very good friends ARE SKINNY. They eat. Really. Impressive amounts of food. One of them is even one of those woman you want to hate because she is thin with what is considered a “great rack.” They happen. She’s a secretary who has such a history of inappropriate comments that she considers herself a “freak of nature.” Don’t judge these models because they were born with the “ideal body.” They have to exercise their butts off while maintaining a strict diet just to keep their career.
    Let your kids know that everyone is built differently. Let them know that perceptions change. Let them know that underpants aren’t shameful! Let them know that the most important thing is that they are healthy. Most of the underweight models working today probably can’t run 5 miles without a break. Tell your kids that. If you can comfortably run 5 miles straight, then you are healthy, you are beautiful, and you can do WHATEVER you want to do.

    I really feel for your children if their dream isn’t to save the world and you can’t find it in your heart to support that decision.

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  26. Move on. Nothing new here to see. I’ve been hearing this refrain for 70 years, and my mom reports she heard it for 80 years or so. (Don’t add the numbers; we overlap.)

    ‘Thirties’ pulp fiction/comic books/TV/adventure movies/Barbie dolls/video games/rock music will warp kids’ brains, and all will end in chaos.

    Parent actively, understandingly, wisely. Don’t be a drama queen. Make good-natured fun of trends to put them in perspective.

    The human race got through all those previous threats; underwear won’t end civilization now. Particularly, as has been reported to me, hideously uncomfortable underwear….

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  27. It seems you have ruffled a few feathers Rev….but only a few. Although my wife at 30, and oldest daughter at 19 from my first marriage wear Pink, We as parents wouldn’t take our 3 yr old there to buy underwear…. nor would we when she turns 9, 10, 11, 12, or 13 for that matter. The fact is, unfortunately there are parents out there who actually push their children to grow up much to quickly……ie choice of apparel, how to look sexy, and even how to act the part. I think your blog should be directed toward the parents in hopes that it may been seen by these particular Mothers and Fathers who do promote this kind of behavior. This is where it all starts. Raise your children wisely folks or it will come back to haunt you!

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  28. I fully agree with this! I feel sick to my stomach whenever I even see ads of Victoria Secret, because it seems they are selling much more than ‘clothing’.
    I applaud you, Rev. Keep on protecting your girl! My father left us for other women, so to see your heart in this matter is beautiful! 🙂
    Keep it up!
    From a 24 yr. old engaged virgin. It can be done.

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  29. I’ve searched online for the information that this OP refers to & could find no claim that Victoria Secrets is launching this line. Does anyone have a link to the facts on this? Before I pass judgement on a store on something that is not factual?

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  30. Wow ‘Sandy’! It seems you have no morals so why don’t you keep your low life opinions to yourself. I applaud this Dad and share the same thoughts as he does. Our girls grow up too fast and already have sop much pressure on them that Victoria’s Secret doesn’t need to add more coal to the already raging fire. I hope the company gets the message and pulls that line before someone gets hurt.

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  31. So true, we really should STOP rushing our children through their formative years. Marketing moguls…… Money isn’t everything!!!!!

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  32. Thank you Rev. Evan Dolive! For having the courage to do what is right! Praying Victoria Secret are as fearless and wise as you!

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  33. It’s the tagline for the PINK line, which targets HS-college girls, not 10 year olds. Your 10 year old would not be at the mall by themself shopping at VS nor have access to $ to even be able to do so, and if you let your child go to the mall by themself at 10 years old then you are a bad parent to begin with.

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    • If you google image “bright young things VS” it shows the PINK label in the upper corner, “spring break must haves” and a girl probably 22ish / mid college. This is not for “junio high” not where this rumor came from?

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  34. You poor poor people. So quick to respond that u dont even see the genius in sandy’s ironic, sarcastic response. This is an excellent letter and should be taken into acct by VS. but dont forget that raising good kids comes from the home. Do your part and LIVE a pure life, dont just spew all your godly, superior nonsense,and your children will be able to make smart decisions. And no, I am not a troll. Dont post on The world wide web if you dont want any intelligent disussion.

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  35. I think that all girls should in some kind of way make mistakes and then learn from them. Like for example me, why because when I was 14 I gave up my virginity and no I didn’t get pregnant but it got me to become sexually active and continue making bad decisions. Then once in high school I skipped a lot to be with a guy of course and I ran away a lot to be with this guy and eventually got kicked out of high school. My whole point to writing this is that if a teenager is going to make mistakes she should be pushed to be able to learn from those mistakes and know not to do them again.
    As for me I went to school and learned to drive and got my G.E.D and have a job at a Denny’s and been there for 3 months now.
    I am now gaining trust my dad again because I fixed my mistakes on my own

    If A girl wants to wear Victoria’s secret underwear and get herself hurt (not as in getting pregnant) but maybe get her butt smacked by a guy that walking by or get compliments from a guy saying stuff about her in ways that she doesn’t like. She needs to find out for herself that what she’s setting off is a bad example and that’s she should wait.

    If you disagree with me go ahead and feel free to compliment
    if you agree with me compliment as well
    My whole point is a female should learn from her own mistake and fix it herself
    I was 18 when I left home and I was homeless for 2 or 3 months but I straightened myself out and my dad’s finally talking to me again because I showed him I could do it.
    Yes there were plenty of times when I called him and was begging him to let me move back in but i’m better now and have my own place a job can drive and I have my ged. I worked hard and im happy and so is my family .
    I proved them wrong.

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    • Shelby, I am so sorry that you lived through many mistakes during your teenage years. I understand about learning from mistakes, but as a father of two toddler princesses I will do whatever I can in my power to protect my daughters from making mistakes like yours and any others. You have been through a lifetime’s worth of pain and suffering probably stemming from your adolescent promiscuity. NO WAY do I want anyone I know to experience a similar path. I wonder if you could, would you go back and change some or all of those decisions. Or do you think they have just made you tough. Ever thought to speak to young girls to help prevent them from traveling the same road?

      To the man who wrote this letter: Thank you. I had no clue that this company is reaching yet another new low in sexual immorality in our country. Please, I implore any and all DADs out there to fire some words of warfare towards VC to have them rethink this new line.

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  36. Everyone take a look at “Sandy Hook’s” name! Obviously it is some dumb adolescent funning about the massacre at Sandy Hook elementary! So dont respond to a childs ignorance. I have a 2.5 yr old daughter and i agree with the Rev. Of course Vics Secrets could care less because the execs profit off of exploitation but the thing is that WE AS PARENTS choose whether our kids wear these undergarments. We have some mothers that say the fathers r strict because they dont allow their pre teen daughter to wear provocative clothing. Let us address this first!

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  37. I am so tired of marketers targeting our children directly – bypass caring adults – go directly to the kiddies. Most often NOT with the children’s best interests – but the interests of the company solely. As a society we have let this happen. I am embarassed of how our powerful culture influencers like big businesses use this power for their sole purposes – not to help protect our children. The children of their nation. Some of which are our most vulnerable. As a society – we have allowed this to happen. I am thankful that somone here (who wrote this article) has some guts to stand up and say something about it . Hopefully to cause many of us to think and for big business to think twice.

    Hopefully, the newer generation is not going to put up with this. Hopefully they will learn from their elders of not what to do – to see their apathy and desire to change things for the better. We need heroes or heroines to stand up – so we can get behind them. A senior citizen told me that this generation lacks heroines or heroes to guide and change our society for the better. Unlike their gnerations passed. I hope this will be different in the next.

    Victoria Secrets has fallen way below that hero or heroine status for sure. They have offended me and a lot of people – I will not be buying from them anytime soon, no matter what the quality of their undergarments are.

    Respectfully submitted.
    Maris

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  38. Society and men have created these issues of ‘sex sells’ and unfortunatly theres not going to be anyway of stopping this anytime soon. You are wasting your time in going after large businesses that this battle cry is the reason for their success. Better yet Rev. Quiet your outward efforts at the world and look at your daughter. Because if she is raised right it wont matter whats on her panties.

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  39. That is a beautiful letter. I completely agree. HOWEVER, I don’t believe the people we should be addressing are money hungry CEO’s of a widely popular lingerie line. Victoria’s Secret doesn’t make girls crave negative attention, they just supply the tools use it get it. A girl who was raised with a strong sense of self HOPEFULLY won’t want or need a thong that says “Call me”. It’s not huge corporations that raise children. It is the choices that parents make who ultimately mold our girls into who they are. I’m not saying girls raised with a sense of self worth don’t make mistakes — they do. But Victorias Secret isn’t making billions off of those girls. They are making their money off the millions of girls who were never raised to think of themselves above being loved for anything more then what they look like.

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  40. Please, consider starting a petition to ask VS to put a stop to this so-called product line. My husband and I will be on board with signing it if you do.

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  41. Pingback: A Letter to Victoria’s Secret From a Father | Esther Out Loud

  42. sad thing…Sandy Hook doesn’t want their real name to appear….hhhhmmmmmm. wonder why? I personally think VS has taken it too far just by the life size images of women in (near pornographic) ads in their mall window displays. I have seen little boys and girls walk by and “try” to look away and have also seen middle school boys hanging out in front of the displays pointing and laughing. Way too immature to handle all that. If we don’t sell them playboy then why are we allowing them free access to it in the malls?

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