A Letter to Victoria’s Secret From a Father

/ Rev. Evan Dolive

An open letter to Victoria’s Secret regarding their choice to make an underwear line aimed at young teenagers. (Read about it here)

Dear Victoria’s Secret,

I am a father of a three year old girl. She loves princesses, Dora the Explorer, Doc McStuffins and drawing pictures for people. Her favorite foods are peanut butter and jelly, cheese and pistachios.

Even though she is only three, as a parent I have had those thoughts of my daughter growing up and not being the little girl she is now. It is true what they say about kids, they grow up fast. No matter how hard I try I know that she will not be the little ball of energy she is now; one day she will be a rebellious teenager that will more than likely think her dad is a total goof ball and would want to distance herself from my embarrassing presence.

I know that this is far down the line and I try to spend as much time as I can with her making memories of this special time.

But as I read an article today posted on The Black Sphere, it really got me thinking that maybe the culture that we currently find ourselves in is not helping the cause.

Recently I read an article that Victoria’s Secret is launching a line of underwear and bras aimed at middle school aged children. The line will be called “Bright Young Things” and will feature ” lace black cheeksters with the word “Wild” emblazoned on them, green and white polka-dot hipsters screen printed with “Feeling Lucky?” and a lace trim thong with the words, “Call me” on the front.”

As a dad, this makes me sick.

I believe that this sends the wrong message to not only my daughter but to all young girls.
I don’t want my daughter to ever think that her self-worth and acceptance by others is based on the choice of her undergarments. I don’t want my daughter to ever think that to be popular or even attractive she has to have emblazon words on her bottom.

I want my daughter (and every girl) to be faced with tough decisions in her formative years of adolescence. Decisions like should I be a doctor or a lawyer? Should I take calculus as a junior or a senior? Do I want to go to Texas A&M or University of Texas or some Ivy League School? Should I raise awareness for slave trafficking or lack of water in developing nations? There are many, many more questions that all young women should be asking themselves… not will a boy (or girl) like me if I wear a “call me” thong?

I want my daughter to know that she is perfect the way she is; I want my daughter to know that no matter what underwear she is wearing it does not define her.

I believe that this new line “Bright Young Things” thwarts the efforts of empowering young women in this country. “Bright Young Things” gives off the message that women are sex objects. This new line promotes it at a dangerously young age.

I implore you to reconsider your decision to start this line.

By doing so you will put young girl’s self-esteem, self-worth and pride above profits.

Sincerely,

Rev. Evan Dolive
Houston, TX

PLEASE REVIEW THE COMMENT POLICY

Please stay positive with your comments. If your comment is rude, it gets deleted. If it is critical, please make it constructive.

2,835 thoughts on “A Letter to Victoria’s Secret From a Father”

  1. Asking a corporation to refuse profits? Corporations exist to make profits. Much like Reverends exist to preach. I don’t expect Victoria’s Secret would ask you to refrain from pursuing your purpose.

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  2. Dead on! I couldn’t have said it better myself! Our children grow up to fast as it is and we would like to keep their innocence for as long as possible.

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  4. Just stop buying ALL Victoria Secret products until they clean up their image and advertising. Hit them in their wallet! I know my family is sick of their commercials and images everywhere! Get out of our face Victoria Secret!

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  5. The clothing for young girls these days are questionable. I have 3 girls, oldest is 8, and I have trouble finding appropriate clothing at a lot of stores. Why are retailers in such a hurry for our kids to grow up. I don’t think it’s appropriate for any young girl to have her stomach showing, or see-through lace. It’s just crazy to me!!!

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    • I agree 100% This is sick and wrong what they are doing! We all need to stand up and stop buying from them if they are going to act this way! I am a mom of three. Middle school is way too young! What is this world trying to do to our youth!

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      • I also think everyone of us should post on Facebook about not liking the new add on their victoria secret Facebook page. I just did and told them that I would never buy from them again if they do this!!!!

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  6. I’m hoping to reach the author w this comment…..Would you be willing to somehow set this up as a letter we could all sign and send directly to Victoria’s Secret?? Your letter is so well written and I imagine says what’s in many of our hearts. They need to hear this!!

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  7. Why can’t VS make a hip, fun line aimed at young girls that is modest? Why can’t they remove the explicit phrases and skimpy shapes and instead release a line of bright, fun and colorful undies that are full coverage and appropriately modest for KIDS that age? Surely they’d still profit from such a line? Can we please leave sexualy explicit panties for the adults!?

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  8. I don’t have any daughters, but I agree that the ultra feminine and sexy matching bras and panties belong in the realm of the adult. Aren’t our children growing up fast enough without the assistance and encouragement of Big Corporations insisting it happen sooner rather than later?? I mean, come on… target a different audience, not young GIRLS. What a sad and disgraceful way to make a buck.

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    • Guess what, they’re a company. If you have a problem with the company, you don’t have to purchase anything from them. What a concept!

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      • Hey Aryka,
        Guess what, these are people stating there opinion. If you have a problem with them, you dont have to be on this page reading it. What a concept!!!

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      • Eileen,
        No, I just work for the company and understand that their marketing strategy is not what you think it to be. If the problem is deeper, its a cultural problem, not the company’s. Change the culture and the company will change. Targeting the company itself is not going to fix your problem.
        We are all sexual beings, what sexuality means to us is different based on our age and our life experiences. If you don’t agree that sexuality should begin so young, then do something about it with your own children. If you’re so worried, you are only questioning yourself.
        Victoria’s Secret and lingerie will continue to exist as long as there is a cultural definition of sexy, and let’s face it, without sex, our race would not survive.

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  9. I also have a 3 year old daughter. And agree 100% with the father in this article. What parent doesn’t want there children to keep there innocent as long as they can. Will stopping the launch of this line put an end to premarital sex and early teen pregnancy… Of course not, but it will help the over all battle of keeping our daughters innocent as long as we are able.

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    • News flash, it won’t. You really need to become disillusioned about sexuality because you’re current views aren’t helping you or your daughter.

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      • I don’t even have daughters yet and here is what I have to say. Sure people have the choice to buy what they want, and parents do not have to buy the sexy outfits from VS but guess what, when young women such as yourself advocate that “womens power” means wearing slutty clothes at any age, well the message is all to clear. At very young ages girls will begin engaging in intercourse, well before they are ready or even capable of handling the responsibility of a child. Think about the girls that are 12 and 13 that will begin having consensual sex, getting pregnant, and not even in high school yet? it is already happening, because people like YOU have that mentality.

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      • Owning my sexuality as a 21 year old female college student does not make me powerless. You trying to define my sexuality for me and for other women makes me realize how powerless you are and I feel sorry for you.

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  11. this is actually for college aged females spring break which is the age group that the PINK line was originally directed towards. regardless, kids can still buy this if they can make they’re way to the mall or their parents buy it for them.
    and underwear does not define a person especially a kid or teenager growing up and figuring things out. so by your logic; those who buy these products will be stupid or sluts or have low self esteem and wont be the types of girls that do take calculus, aim to get a professional degree, think about world issues (because obviously THOSE girls wear conservative cotton undergarments)
    by stating you don’t want your daughter to be judged by her choice of undergarments if they are by this brand, you are instantly judging any young female who chooses to wear these types of undergarments.

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    • interesting that U R the only person opposing this…. makes me wonder what qualifications you and your daughter have…?

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      • She is not the only on opposing this. If you did research this letter is way off the mark. I called VS Marketing group in NY NY today and questioned them on this. First off this was geared towards college kids on spring break, not middle school. The collection has hit the market and has left. This letter is way off base. Let move to the next subject that bible beaters can complain about!!

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      • What do you mean, “what qualifications do you have.”? LOL he is a parent, a citizen and has moral standards. What a rediculous statement.

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      • I really think she has a point. You aren’t defined by your undergarments and this line isn’t directed towards young girls. It’s meant for college aged girls. Additionally, a woman’s sexuality whether explicit or conservative isn’t what defines her.

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    • Why in the world would this man’s displeasure at women being looked at as sex objects, and his hope that his daughter will not be bombarded with imagery to make her think that part of her worth IS being a sex object, offend you? Seriously? His logic does not have any presumption about the intelligence or sexual activity of anyone who shops at VS. He did not say one thing about girls who wear those things being sluts or stupid. However, girls of any age – in college on spring break in particular – do not to wear something that says “call me” on their vagina. The only way that makes sense for a girl to wear these would be so that a boy she was about to have sex with – or at least some intense foreplay – would see them and have some kind of a reaction. If it is a casual encounter, I’m pretty sure that the actions following the sight of these “call me” panties would ensure that the guys would NOT call the girl later. And if they are worn by a girl or woman in an established relationship – married or dating – what would be the point? To have some playful idea that it is a casual encounter happening? Both scenarios are directly related to women simply being sex objects and having no other worth. So whether or not this father was judging young females that wear these clothes from VS, it is simply true that one who does decide to wear them sees her self-worth as something to be determined by sexual activity of some nature. And as we are both mothers of daughters, I cannot understand why you would not be heartbroken about that.

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      • Oh, f*ck you! Just because a girl wears cute underwear does NOT mean the only reason she has for wearing them is so they can be seen by a boy in a casual sexual encounter. I started wearing VS underwear with similar sayings on them when I was in middle school, but I was certainly not sexually active. I bought them because I liked them. It is possible that girls/ women wear clothing (whether it is “provocative” or not) for themselves! Not for male satisfaction/attention. And furthermore, if VS doesn’t sell this type of undergarment, you can bet your ass their competitors will. You can’t tell a company not to sell something because YOU personally don’t like it. Don’t like it, don’t buy it. It’s as simple as that. And if you parents are so worried about this sort of thing, then don’t effing buy it for your kids!

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    • Erm, I think you’re swinging over the line a bit. He’s not accusing the people wearing the clothing are sluts or whores or stupid – he’s agreeing with the whole statement that “what you wear doesn’t matter compared to who you are inside” and just added underwear and bras into the equation.

      Also, it seems from your username and your comments that you might be taking offence to what he’s written here, and I’m positive that he’s not trying to hurt/offend anyone who is in possession of VS underwear and bras. He’s concerned about young kids and the impression campaigns like “Bright Young Things” will have on them.

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    • I agree with you completley. THe author impliues that if girls wear these underpants – they won’t be worried about what college to go to? They will suddenly turn into sex objects? He needs to relax and enjoy his time with his daughter. I suppose she has Barbies, and he isn’t worried about how scandlous Barbies are? And how his daughter will want to be a high school drop out if she plays with Barbies? I repeat….relax!!!! breathe……………………. she will be fine. She has a family that loves and supports her. She can wear underwear with words on it and still be a strong young woman. Targeting VS is wrong – look at Target! Look at JC PEnney? Look around – and breathe…………………………. relax and breathe. She’ll be just fine!

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    • You may have missed the point, “VS wearing married mom of daughter”.

      The author of this letter is not labeling those who choose to wear such articles of clothing as “sluts”, nor is he stating absolutely that brains=conservative clothing. He is simply hoping that, at the age of 12 to 15, young girls (and eventually his daughter) will not have to contemplate the meaning of “invitations” printed on their most intimate garments every time they get dressed. The author was using a generalization to make a point.

      He is right: At that age, their list of priorities should include having fun with friends, freaking out about homework, etc. This applies to both girls and boys.

      When I was growing up, a line of girls clothing came out that carried the words “Boys stink/are stupid/are dumb, throw rocks at them”. My mother (who had two boys, myself and my brother) had a concern similar to that of the author of this letter. She had the line pulled from several stores. Her main argument was: If the tables were turned, the world would be up in arms (“Girls are skanky, throw rocks at them” was used to compare the clothing to the stoning of women). She saw my already shaky self esteem struggle to interpret what I was reading.

      My point is: Children’s clothing should not use sexuality or sexism to boost sales. It puts the sexes at odds and confuses many individuals at an age when they don’t have the skill set or maturity to filter through the nonsense.

      This last bit is from the male perspective: In middle school, I had a few encounters with people who wore provocative clothing (sexual/sexist captions/designs). At the time, it confused the hell out of me, I didn’t know what I was reading/seeing, and I became generally uncomfortable in my own skin. I was lucky enough to have very open parents, so I felt comfortable coming to them, and they provided me with the perspective I needed.. Growing up is hard enough, and puberty is painful/confusing enough. Clothing lines such as these exploit and reinforce the obstacles a teenager has to overcome.

      I am a 23 year old male, I’ve seen the long term effect that some of these messages have had on my peers. Sex is omnipresent, and any teenager will undoubtedly be exposed to it at some point or another…. but, why rush it?

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  12. love this letter! Good to see that people in the west are finally understanding that liberating a woman means walking side by side with a man… and not that she should be naked and simply be a slut!

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  13. Excellent written letter. I think most parents feel like you do and would like VS to know that this line of clothing is inappropriate and damaging to young girls.

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  15. I applaud the father who wrote this article. I remember trying to shop for my daughter when she was in middle school and having a horrible time finding school appropriate clothing. Her school had a dress code of “no tank tops” but trying to find anything other than spaghetti straps on tops and dresses at that time was nearly impossible. The shorts were … short. Very short. It’s not just VS at fault here. The occasional walk through the size 7 – 14 aisle in stores makes me glad I no longer have a girl in that age/size group. It’s disgusting that we as a society try to make our young kids grow up too soon and dress like rock stars in “sexy” outfits – at the age of 5, or 7, or 9 depending on how fast they grow physically.

    Yes, parents can talk to their children, but the media has a huge influence on the life of our kids. The book, Reviving Ophelia points out the way our girls are still targeted, sometimes subtly, sometimes blatantly. I tried to read the book when my daughter was about age 10. Not her, I thought. She’s too self confident and independent to be sucked into that. By the time she was age 12 or 13, I was absorbing the book like a sponge!

    Kudos to those of you who won’t shop any longer at VS if they release this “sexy” line of underwear, but please look at other stores, too. Look at the provocative poses of the young models on Sears or JCPenney ads. Look at Gap and Aeropostale. If we adults don’t stand up against the companies that are marketing the provocative clothing, it won’t change. And, parents of girls, read Reviving Ophelia. It will open your eyes!

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    • I work in a large retail store and what you say is true . It seems as though the clothes for this age group look like what the ” ladies of the evening” used to wear! And so do the Jr sizes. Every thing hanging out . Even the toddler clothes have that same feeling. And you wonder why 12 year olds are having sex and child molesters are having a heyday! Barbie is a toy and she had a career, a house, ONE boyfriend and dressed up, not slutty. Look at the Bratz dolls and tell me what they do for a living! What the children are fed is what they live. Kudos to you for setting a high standard. May more people really look at things going on in this world.

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  16. Please put this letter in the form of something to sign and send to Victoria Secret. I agree with letter completely.Victoria Secret please do not do this to our daughters and grandchildren

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  18. What do the makers of this type of garments think that they are accomplishing? I can not imagine purchasing something like this for my great-grand daughter!! She is beautiful in her innocence and darling laughter….Why would you want to taint that with making her grow up even faster then she is already in our “NEW-FANGLED” world!!! She loves pretty things, things that sparkle and make her feel grown up but let’s stop and think of how this will effect HER thinking??? We want our children to love school, to look forward to getting an “A” on her report card. Let’s help her want to become a smart, intelligent member of the future society she will one day enter! NOT a hootchy moma!!! Help her to respect her body by keeping it covered until she grow’s old enough to make that choice…..PLEASE?

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  20. Yes, Rev., very well written. And I believe this is the heart sentiment of millions of dads and moms. And true, luring our young people like this is VERY damaging to their self esteem, and to the future of our country. I hope Victorias Secret will think again and not produce these products.

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    • How in the world is he “too interested in his daughter”? Especially to the point that you find it “very sick”? This is a man who cares about the well being of his daughter. He’s not thinking about her in undies in a way that is to him sexual—he’s thinking about it from his little girl being objectified and misled and is trying to protect her from that, just as a good daddy should.

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    • Yes, he is interested in his daughter NOT being a sex object. That is a GOOD thing. He wants to protect her. It would be very sick if he didn’t care what she was exposed to.

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    • I think you are sick if a father can’t be concerned about his daughter and other young girls. Obvious you don’t have a daughter!

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    • He is clearly a great father. He doesn’t want his daughter to grow up too soon. Protecting your children is not sick. It’s what God intended. That is why people don’t hatch from eggs or sprout from some dark corner. Children need love and guidance. It’s so sad that many children don’t have a real relationship with their parents. And if you can read anything inappropriate into his letter, you are the sick one.

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  23. I don’t necessarily agree with their choice of words printed on the underwear. But for over 20 years lots of companies have done similar advertising. I would really like to see them just have prints and solid colors with their VS logo on the panties.

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  25. I cannot believe that any man or woman would think it appropriate to market underwear like these to children under 18. This marketing does not send the right message to young people. Young women already have such a difficult time developing a healrhy self-image. Please do not make this problem worse!!!

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  26. This is wonderful! As a mother of a teenage son, I had my catalogs stopped from coming to my house. This is nothing but soft porn they put out. I loved their products but it sends all the wrong messages to both sexes the way they present it.

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  27. I wouldn’t buy BRATZ dolls for the same reason. Objectifying women begins with objectifying our young women. It needs to stop. This VS campaign needs to stop in it’s tracks. Sincerely, an educated, empowered liberal mother and consumer. I say…BOYCOTT!

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  29. I have an 10 year old granddaughter and her parents are raising her right! Teaching values, self worth, what is right and wrong, and with God in her life. For Victoria’s Secrets to start a line for young girls is wrong. Why? If they can’t make enough profit on what they sell women, then come up with another concept. Do NOT add another line of clothing that is inappropriate for girls under 18. There is already too much of it out there already! Great letter and I pray that they listen and take into fact all the responses that your letter is getting. Thank you. God Bless

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    • The sarcasm of your response is ridiculous. You are apparently referring to the complete subjugation and control of women that is often pointed to in that Muslim religion. Yes, when that extreme type of control is practiced, it is abuse. But guess what? When overtly sexual items – and hopefully you would agree that having “call me” plastered across someone’s vagina is overtly sexual – are marketed to girls, that is the opposite extreme and promotes the sexual subjugation of women and young girls.

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  31. Absolutely right! I have a granddaughter who is 9 and this sort of thing terrifies me. Victoria’s real secret is that her company places greed over any and all other considerations.

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  32. i agree with the preacher…however she {his daughter} will learn her “self worth” through the actions of her parents. as long as the preacher and his wife keep their daughter close and raise her in church she should be o.k.
    i wish the best of luck to the preacher!!!
    i was a single mom of three girls….it was hard work, but it can be done!!!

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  33. Very interesting letter. Hopefully have the desired effect.

    I think it is necessary for parents and older youth not only address these issues with their peers, but with the kids today with greater access to advertising and misinformation, through access to technology.

    We need people to think. From child must learn to think, or be manipulated by advertising on this and other issues.

    Thinking is free. Not everyone can. Learn and teach to think.

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  34. I bet that this would make a great petition on a site like change.org. I’ve been amazed at the things that companies will do when enough people reach out to them on it.

    As a mom of a three year old…I totally agree.

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  35. I agree 1000000% with all of you who are for this letter! Those who oppose it are just ignorant! I am so disgusted with all these “fashion designers” who are trying to turn all little girls into ghetto whores!! I actually had to custom order little girl flat shoes since all of the “dressy” shoes in my nearby stores had a huge heel on them! My girls are only 3!!! The clothes and shoes are becoming those of street walkers and strippers! I’m only 28 and i even think these clothes are far too revealing!!

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  36. I don’t have girls, but as the mother of boys I am appalled that a store like that would even consider selling slutty items to little girls. There is a time and a place for it, and it is definitely NOT in middle school!

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  37. I walk in the Mall every day and pass in front of Victoria Secret store front. I am ashamed to see the photos and clothes displayed in the window. Our culture needs to return to modest clothing but undergarments and outer clothing. Please consider.

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  38. I agree fully with this man. He is a wise and concerned father . I also have a daughter and you can bet I will not let Victoria’s Secret permisscuous underwear define her! Period. There is enough pressure on girls and women in our society. I won’t let her become a victim like other young girls and women. As a mother I feel like its my job to raise her the right way and towel good about herself just the way she is. It’s not about innocence. It’s about self worth and self esteem. And by the way, no middle school aged girl should be wearing a thong that says call me or any other sexual saying. Because that is exactly what those are. Nothing less. Obviously we all hope no boy would be seek their undergarments at that he but that’s not the point. As a wise parent, we all should be concerned about this and what it is promoting ! Women are not sex objects and it is discusting what this culture is making women out to be anymore. We are so much more than that and I will raise my daughter to know better !!

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  40. This is horrible. Why does everything in society have to be pointed to sex? Girls already struggle with personal image because society has taught them they have to be skinny to be attractive. Now you add on lingerie underwear??? Society is teaching them it’s ok to have sex as such a young age! This is horrible and downright disgusting!!!

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  41. I forwarded your Reply at open Facebook-Social-Group
    >>pro human Dignity – against Slavery by Hedonism<>Pro human Rights, anti Prostitution and anti Pornography!

    “Thou shalt not commit Adultery .” Holy Bible, Exodus Chapter 20 Verses 14
    “Don’t be promiscous.” TWtH, Chapter 3<<

    Join please. You're invited!

    ResidentialCrew Manuel Lemke

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  42. I totally agree, my daughter is 9 now, and my husband since she has been 1 years old will not allow her to wear a bathing suit bikini, only one that goes over her stomach, if I dare pick something out that I think is ok my daughter will say,” mom, dad will not let me wear that, we have to look at something else that covers totally my belly. It’s not right what we see in this world with these young girls and how they want to wear more and more revealing clothes, VC is not making it any better especially when the younger girls LOVE this company.

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  43. Perhaps I am behind the times but it took me a few minutes to absorb the fact that this campaign is apparently for real. I suppose it isn’t enough for older teens and young women to be comparing themselves to Victoria’s Secret models who (let’s be honest here) do not represent the average female. I wish Victoria’s Secret would partner with Dove to develop products and campaigns designed to raise the self esteem of young girls rather than to promote sexual behaviors and thoughts. There is plenty of time for our children to be grown up…please let us enjoy the childhood years as they were meant to be enjoyed. Let them grow up at their own pace instead of being rushed into adolescence.

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  44. This is actually completely untrue. VS was never intending to market the Bright Young Things line to children, ever. What happened was a blogger got a hold of a quote made by the CFO -who was talking about the PINK line-chopped it down and attributed it to this line. Nothing of the sort was ever announced or intended for children. If you actually bothered to do a bit of research you will find nothing of the sort. So in the future, please do a little research before you spread things that are inflammatory and false.

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    • OK, so can we then be upset that VS is marketing clothing that promotes sexual promiscuity in women? Because any underwear that says “call me” across the vagina would only make sense to wear if a girl was going to show them to a guy who does not typically do so – either someone who uses her as a booty call, or someone she is having a casual encounter with. Not exactly what a dad – or mom – would want for their daughter of any age. And it all just adds to the increasingly degrading view of women that is seen all over the place in the media.

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  45. Thank you to the awesome dad that cares enough for his daughter to write the letter. I am the mom of 4 daughters, and the stuff that is out there, is scary! Those kinds of underwear should be for adults that know what those slogans actually mean and the consequences of those invitations. Keep our children’s mind clean and pure! VS should be ashamed of themselves for even luring the younger generation into these kinds of choices. To the Dad of the original letter-I hope and pray that good comes from the letter you wrote and your voice and the voice of others for getting rid of the less than childlike underwear will be heard.

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  46. Kudos to you Dad!!! I have 3 boys no girls but believe me they would NOT be wearing that at such a young age. When my oldest son was in the 6th grade a little girl wore thong to school and yes around boys (including mine) with raging hormones mine happened to be the one to say something about it. I received a phone call from the principal telling me what he said, which was not that bad, could have been worse, I told him, “Call her Mother, she is the one to blame for letting her wear a thong at the age of 12” it’s on the parents!

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  47. Please reconsider changing your new line as a daughter on a soon to be middle schooler I want her to know she is worth more than what us on her underware. Please consider making a more modest line for the young girls that enjoy pretty undies without the sayings that belittle their self worth.

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    • Please se spell check if you want your daughter to take you seriously. Also, if you don’t like it, don’t purchase it!

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      • Looked it up – http://www.snopes.com/politics/sexuality/victoriassecret.asp. And although it is true that VS is not directly saying “this clothing line is for young girls!”, as snopes points out, they have Justin Bieber as the guy who hosts the fashion show. And people who want to market to college students aren’t going to immediately think of Bieber as their guy. Only ones who want elementary through high school children do.

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  48. ok the problem is women and girls dont go to VS to buy underwear for themselves they go to buy it for the guy. so as parents you should not allow your young girls to shop there.

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  49. When people stop tricking out their 8 year old daughters like street whores, the stores (Wal Mart, Sears, Dillards, Target etc etc etc) will stop selling the clothing. Be happy you live in a country that you have a CHOICE how to dress your children. it’s not like VC just changed their clothing line from Catholic uniforms to undies.

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  50. As someone who actually WORKS at Victoria’s Secret, I completely disagree with this statement and I’m ashamed that you have to put down a company that gives women affordable lingerie. That’s another thing, we’re a LINGERIE store. The Pink line is not marketed towards Tweens and certainly not towards young children. I’ve seen younger girls come into the store WITH THEIR MOTHERS, and they purchase the underwear that they feel is appropriate. If you really have to buy underwear for your daughter, then go with her to pick out the ones you think are appropriate. The parents who have their morals in the right place do. And they certainly don’t feel the need to post ridiculous letters aiming to shame the company into compliance on the internet to find their following. Go buy your underwear from Hanes or Fruit of the Loom if you are so bothered by it.

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