A Letter to Victoria’s Secret From a Father- Update Part III

One week ago I clicked “publish” to post a letter to an underwear company never thinking it would go viral. So here we are 3.5+ Million views later… it has been a crazy ride and its not over yet.

Today I recorded and interview with HLN (Headline News) Weekend Express. It will run tomorrow (March 30). I will try to post a video of it if I can. If you are able, please record/watch it!

On Sunday night I will be on CNN Newsroom with Don Lemon! I am truly honored!!! As of now it is looking like I will be on around 6:30-7p (Central Time) if and when I get more details I will let you know!

Today I also made the FRONT page of the Houston Chronicle! Click here to read the article!

Front page

I have done several radio interviews and I have been able to obtain records of a couple of them. Enjoy!

A fellow reader has created a petition on change.org in reference of the PINK line. Check it out here.

Again I want to thank all of you for reading and sharing my letter. I have yet to hear directly from VS but I hope they will contact me soon. Let’s keep the conversation going!

In Christ,

Rev. Evan

A Letter to Victoria’s Secret From a Father- Update Part II

Yesterday (March 27) was a busy, busy day for me.  I had 7 interviews throughout the day!

I was interviewed on Huffington Post Live. I had a computer issue part way through but I was able to contribute some. (I speak around minute 14…)  Click here

Two newspapers emailed me for interviews- The Christian Science Monitor and the International Business Times.  CSM Link and IBT Link

I also interview with WFAA (CBS) in Dallas; click here to watch

Three news stations in Houston interviewed me as well.

It is a bit overwhelming to think about how many people have read my letter is some way.  Thank you for reading and sharing and commenting.



Rev. Evan

A Letter to Victoria’s Secret From a Father- Update

Words can not express how honored I am to have my letter to Victoria’s Secret read, shared and viewed so many times over the last few days.

Never in my wildest dreams did I ever think that so many people would read my letter and find something meaningful from it.   Since I posted the letter on Friday, March 22  at 6pm it has been viewed nearly 2.7 million times.  Yesterday, March 25, was the best day for the blog ever… 1.2 Million views in one day!  THANK YOU!!!!!

1.2 million

I have received emails and support  from people all over the world.

Many different news organizations and blogs have picked up my post and used it in their news story.

I have received emails and messages from teachers and professors stating that they want to use my letter as part of their curriculum – from everything from persuasive writing to business ethics.

Since I posted the letter, Victoria’s Secret released a statement on their Facebook page regarding “Bright Young Things.”  It read:

“In response to questions we recently received, Victoria’s Secret PINK is a brand for college-aged women. Despite recent rumors, we have no plans to introduce a collection for younger women. “Bright Young Things” was a slogan used in conjunction with the college spring break tradition.”

This does not, however, address the issue of using women in advertisements that overly sexualize them. VS has not addressed the issue that they are setting an unattainable standard for sexuality and beauty– THAT is why I wrote my letter.

The fact remains that when PINK was started in 2004 it was aimed for 15-22 year olds, so whether or not VS is “targeting” a younger demographic, they are already targeting 15 year olds. This is something that can not stand any longer.

According to Business Insider, the CFO of Limited Brands (the company that owns Victoria Secret) stated “When somebody’s 15 or 16 years old, what do they want to be? They want to be older, and they want to be cool like the girl in college, and that’s part of the magic of what we do at PINK.” Does this sound like a company that is NOT aiming toward a younger demographic?

I am so grateful for the response and I hope that the conversation will continue and that this important issue will be brought to light.

If you would like to contact me you can email me at evan [at] evandolive.com or by using my contact form by clicking here.

In Christ,

Rev. Evan

A Letter to Victoria’s Secret From a Father

An open letter to Victoria’s Secret regarding their choice to make an underwear line aimed at young teenagers. (Read about it here)

Dear Victoria’s Secret,

I am a father of a three year old girl. She loves princesses, Dora the Explorer, Doc McStuffins and drawing pictures for people. Her favorite foods are peanut butter and jelly, cheese and pistachios.

Even though she is only three, as a parent I have had those thoughts of my daughter growing up and not being the little girl she is now. It is true what they say about kids, they grow up fast. No matter how hard I try I know that she will not be the little ball of energy she is now; one day she will be a rebellious teenager that will more than likely think her dad is a total goof ball and would want to distance herself from my embarrassing presence.

I know that this is far down the line and I try to spend as much time as I can with her making memories of this special time.

But as I read an article today posted on The Black Sphere, it really got me thinking that maybe the culture that we currently find ourselves in is not helping the cause.

Recently I read an article that Victoria’s Secret is launching a line of underwear and bras aimed at middle school aged children. The line will be called “Bright Young Things” and will feature ” lace black cheeksters with the word “Wild” emblazoned on them, green and white polka-dot hipsters screen printed with “Feeling Lucky?” and a lace trim thong with the words, “Call me” on the front.”

As a dad, this makes me sick.

I believe that this sends the wrong message to not only my daughter but to all young girls.
I don’t want my daughter to ever think that her self-worth and acceptance by others is based on the choice of her undergarments. I don’t want my daughter to ever think that to be popular or even attractive she has to have emblazon words on her bottom.

I want my daughter (and every girl) to be faced with tough decisions in her formative years of adolescence. Decisions like should I be a doctor or a lawyer? Should I take calculus as a junior or a senior? Do I want to go to Texas A&M or University of Texas or some Ivy League School? Should I raise awareness for slave trafficking or lack of water in developing nations? There are many, many more questions that all young women should be asking themselves… not will a boy (or girl) like me if I wear a “call me” thong?

I want my daughter to know that she is perfect the way she is; I want my daughter to know that no matter what underwear she is wearing it does not define her.

I believe that this new line “Bright Young Things” thwarts the efforts of empowering young women in this country. “Bright Young Things” gives off the message that women are sex objects. This new line promotes it at a dangerously young age.

I implore you to reconsider your decision to start this line.

By doing so you will put young girl’s self-esteem, self-worth and pride above profits.


Rev. Evan Dolive
Houston, TX


Please stay positive with your comments. If your comment is rude, it gets deleted. If it is critical, please make it constructive.

Giving Up Sleep for Lent


Every year the story is the same.


Daylight savings time has once again reared its ugly head.  We have all effectively ‘lost’ an hour of sleep and for some people they are still trying to recover and adjust to this new schedule.  While this happens every year, it seems like we are always surprised when it comes around.  News stories and conversations are held on the effects of losing that one hour of sleep; people exclaim that Congress should do away with this antiquated practice to normalize our sleep patterns and outdoor activities.  Many places around the world and even here in the United States have abolished this practice, but here in Houston, we observe it.


How fitting is it that this year the practice of ‘giving up’ an hour falls during the time of Lent?  Lent, the time in the Christian calendar, where we journey with Christ to that fateful day in Jerusalem where he was crucified.  Many people during this time give up something that is meaningful or a part of their everyday life.  So as they go about their day and remember they are giving something up they are reminded of what Christ gave up for them.


One year I gave up caffeine for Lent; this one particular year I did not plan well enough and the church had scheduled a ski/mission trip during the beginning of Lent.  It was quite possibly the worst time to give up my morning cup of joe.  We traveled 12 hours to our first stopping point and I remember thinking that I had made the biggest mistake by giving up caffeine.  I was tired and run down, not from the lack of caffeine but because of the stress of travel and organizing a big church trip.  But as I reflected on what Lent meant, I began to remember where we were headed.


All Christians during the time of Lent are going to the Cross with Jesus.


We can not avoid it, we can skip over that section in the story, if we do we can miss the meaning found in the time of Lent.  Lent is more than just ‘giving up’ things, it is a call to refocus and reorient our lives.  Lent reminds us to pause, reflect, search and wait.  We know what lies ahead; we know the end result, we long to hear the angels shout “Hallelujah!”  But, we have to wait.


As we continue to go through Lent, may we be focused on the journey and the process not in what we are ‘giving up’ or leaving behind.


In Christ,


Rev. Evan M. Dolive

When Starbucks Is Thought Provoking…

"my morning pick me up"

“my morning pick me up” via Instagram

Today I went out to run a couple of errands and more importantly to get a haircut. For the past few days I was starting to resemble Grizzly Adams or at least a distant cousin. After I dropped off my daughter at pre-school I made my way to get my hair cut at location near the church. I arrived at 9:30, but they did not open until 10am. Not a problem… why? Two stores down is a Starbucks.

I made my way into the establishment and purchased a Grande Tribute Blend and took a seat. I read emails and tweeted and like many High School girls I took a picture of my coffee and posted it to Instagram (see above). It was posted to Twitter and Facebook and I received a comment pretty quick on Facebook.

The comment was from a colleague in ministry in Indiana– Jay. He had an interesting experience at a Starbucks when he was getting his “morning pick me up.” He just recently started a blog and I thought his first post was quite thought provoking.

Here is a snippet of the post.

What I had just experienced is commonly called “Paying it Forward.”

It sounds like a really nice gesture, and it is. But as I was going through this experience, I was quickly thinking and processing my feelings. First was obvious, FREE COFFEE!!!! Then I thought, “How long has this been going on today?” I had seen a story on the local news about how one Starbucks in town had 50 some-odd people “paying it forward.” Then I thought, “I can’t be the guy who breaks this cycle and look like a total jerk. The social pressure to continue with this trend was very high. Then after I gave her my card, I thought, “Wait a minute, what if the person behind me just ordered a $10 coffee?!?!” I obviously did not have that kind of budget.

As I fell into the social pressure that was placed upon me by complete strangers, I pulled out of the parking lot, finally with my coffee, and I thought: ”WHAT IN THE HELL WAS THAT?!”

Jay took the experience of free coffee and the guilt associated with not “paying it forward” and views it in the lens of social justice and the Christian response.  This post is an excellent example of public theology and how Christians are called to be the light of Christ to all people at all times.  Good job Jay 🙂

I highly recommend that you read the entire blog post, click here to do so.

In Christ,

Rev. Evan